Today, ProDesign Denmark Eyewear is an ambitious company establishing a growing position in world markets through the ability to quickly recognize and pick up trends and then design eyewear around these trends that is still unique, fun, and wearable. Clean Danish design is the basis of the ProDesign collection, but there is always an added a twist of something surprising – something unexpected. the ProDesign aim is to balance classic and clean with bold and bright to continuously keep classic styles updated.

The most important thing when designing both sunglasses and prescription eyeglass frames is always to create eyewear that dresses and complements the face. The frame and the face must interact to obtain a beautiful and harmonic look. ProDesign designers never strive to create a piece of eyewear that demands all the attention, but rather a beautiful frame that completes and enhances the natural lines of the face. Though it can be challenging to balance the clean lines of classic Danish design with the need to create fun and unique eyewear, ProDesign truly delivers classic eyewear with beautiful, and not overwhelming, detailing, such as latticework temple pieces, bold accent colors, or multiple color frames.

Like other Danish eyewear designers, ProDesign works a lot with powerful effects and embellishments, realizing the right, sometimes small, detail can completely change the look of a frame.

Featuring prescription frames and sunglasses in titanium, metal and acetate, this eyewear collection captures the essential spirit of Danish design, modeled to ensure the comfort that the customer seeks. The ProDesign line puts the accent on striking designs, innovative materials and vibrant colors, with an expression value to match.

ProDesign Denmark eyeglasses and sunglasses are available at both of our convenient Charlottesville locations (Barracks Road and Hollymead Town Center). Visit or call us today for more details! Also available – use our “Request a Quote” form below to get more information on your favorite eyewear piece from the ProDesign collection.

ProDesign eyewear - for those who follow fashion and want to be part of the fashion scene without standing out from it.